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When Baudrillard began to seperate with Marxism, he looked at pre-capitalist societies and developed his theory of symbolic exchange. This entire history, however, is just an attempt to find the best way to reject cap. So, why does Baudrillard think cap is bad in the first place? Does he think alienation is bad? Exclusion? Objectification? I know Baudrillard highly plays off of Marcuse, but does he just accept Marcuse's theory? What does Baudrillard think is normatively bad, and why?