The plan is a piece of cake for China – they use RFID now.
Sullivan – 6 (Laurie, Convergence, “RFID automates China ports”, Feb 2,
The Port of Hong Kong and the Port of Shenzhen in China have deployed SaviTrak to manage cargo shipments. The technology, made possible by radio frequency identification technology (RFID), is from Savi Networks, a joint venture between Savi Technology Inc and Hutchison Port Holdings. SaviTrak, a web-based information service, provides automated alerts and reporting, including status of container contents and shipments. Automation at the ports is expected to ease space and capacity constraints, and assist to smooth supply chain kinks. "Container terminals in Hong Kong and Shenzhen are significantly more crowded than US terminals today because, and many have become more efficient with technology," said Lani Fritts, chief operating officer at Savi Networks on Wednesday. "That innovation is spreading to other ports." About 22 million containers traveled through the Port of Hong Kong in 2004; Singapore accounted for 21.3 million; and Shanghai, 14.5 million. At nearby Port of Shenzhen another 13.6 million containers were shipped, said Richard Steinke, executive director for the Port of Long Beach, at a meeting last week hosted by the International Business Association of Long Beach. Compare this with the 13.1 million containers shipped in 2004 through the largest ports in the United States, Port of Long Beach and Port of Los Angeles. Although Los Angles and Long Beach ports are busy shipping hubs, they now dwarf in comparison to containers shipped at Asian ports because of the increase in US manufacturers moving production overseas, Fritts said. The RFID technology has been used to track and manage more than two million shipments worldwide in defence and commercial applications. Savi Networks leverages standards-based Automatic Identification and Data Collection (AIDC) technologies, such as ISO 18000-7 operating at 433.92 MHz at ports to improve supply chains. Savi Networks began developing SaviTrak commercially in 2002 to provide networking technology to the Smart and Secure Tradelanes initiative, which included shipping thousands of RFID-tagged containers from Indonesia, China, Thailand, Malaysia, Germany and South Africa.
Do you know how to spell “China”? R-F-I-D, that’s how.
Frost and Sullivan – no date cited (evidence refers to August 2006 in past, “Movers & Shakers Interview with Mr. Hudson Yang, Senior VP, RCG China”,
Hudson Yang: It’s my pleasure, Angielina. Yes, our company was established in Hong Kong in 1999, and is also listed on the London AIM stock exchange in 2004. Our focus has not been the Hong Kong and Southeast Asian markets alone. At the early establishment stage, we also formed an R&D team in Shenzhen, the third largest Chinese city next to Hong Kong. Since then we have been closely monitoring the progress of the Chinese RFID and biometrics market to make our entry. So we officially entered China in August 2006, and now we have offices in Beijing and Shenzhen. We do find a lot of business opportunities in this flourishing country. Of course, worldwide, we have other six offices located in Hong Kong (headquarters), Macau, London, Dubai, South Africa, and Malaysia. Angielina Tay: What will be your strategies in China? How do you plan to capture the Chinese market And how do you position yourself in China? Hudson Yang: The Chinese auto-ID market is so huge that we wish to enter it at the right time, working with the right partners. We also hope to speed up the entrance into the Chinese market. Hence, for 2007 and 2008, we are rapidly expanding our product line to meet the demands of the Chinese market, through strategic alliances with partners in China. As I mentioned, we entered Shenzhen many years ago, but our focus is purely on R&D, therefore, we are now seeking commercial opportunities, through attending conferences and exhibitions to increase our exposure in public. We hope that our clients in China will become familiar with us quickly through these events, which is likely to lead to further communication with them. In China, we have realized that many of these RFID or biometrics companies are not focused, they are either participating in this market as part-timers, meaning, that their core business is not about RFID or biometrics, or they have switched from another form of business into the current one, for example, switching from the smart card business into RFID. So I am proud to say that we as a listed company, with a very strong technical background, and purely focusing on RFID and biometrics markets, stand a very good chance in the Chinese market. Besides participating in the nationwide annual exhibition, such as the 5th RFID China Summit held on the 10th of May in Beijing, we are also seeking close cooperation from the Ministry of Information Industry and CIITA RFID China Alliance to sponsor and help in the success of the upcoming RFID promotional event that is beginning in May.